Bolen, William H. <br/><br/>
Advertising 
William H. Bolen. 
 - 2 ed. 
 - New York  Wiley  c1984. 
 - xvi, 649 p., [8] p. of plates  ill. (some col.)  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471863483 
<br/><br/><label>LCCN: </label>83021695  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / B59 1984 
<br/><br/><label>Dewey Class. No.: </label>659.1