Advertising and consumer psychology 
edited by Larry Percy, Arch G. Woodside. 
 - Lexington, Mass.  Lexington Books  c1983. 
 - xxiv, 400 p.  ill.  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 345-385. 
<br/><br/><label>ISBN: </label>0669057665 
<br/><br/><label>LCCN: </label>82048006 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5822  / .A24 1983 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9