TY  - BOOK
AU  - Clow,Kenneth E.
AU  - James,Karen E.
TI  - Essentials of marketing research: putting research into practice 
SN  - 9781412991308 (pbk.)
AV  - HF5415.2 .C56 2014
U1  - 658.8/3 23
PY  - 2014///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references (pages 468-480) and index
ER  -