Essentials of marketing research
putting research into practice
Clow, Kenneth E.
creator
James, Karen E.
text
bibliography
cau
Thousand Oaks, Calif
SAGE
c2014
2014
monographic
eng
spa
xxii, 497 pages illustrations 25 centimeters.
Kenneth E. Clow, Karen E. James.
Includes bibliographical references (pages 468-480) and index.
Marketing research
HF5415.2 .C56 2014
658.8/3
9781412991308 (pbk.)
1412991307 (pbk.)
2012037172
DLC
120911
20161109111052.0
323984