Clow, Kenneth E. <br/><br/>
Essentials of marketing research  putting research into practice / 
Kenneth E. Clow, Karen E. James. 
 - Thousand Oaks, Calif.:  SAGE,  c2014. 
 - xxii, 497 pages  illustrations  25 centimeters. 
<br/><br/>Includes bibliographical references (pages 468-480) and index. 
<br/><br/><label>ISBN: </label>9781412991308 (pbk.) 1412991307 (pbk.) 
<br/><br/><label>LCCN: </label>2012037172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C56 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/3