Scalise, Christina M. creator text 2012 monographic eng

txt

xvii, 171 p. ill. ; 22 cm. Contents: Preface xiii -- Acknowledgments xv -- Introduction xvii -- Chapter 1 The Language of Design 2 -- Chapter 2 Entice, Engage, Energize, and Equate 16 -- Chapter 3 Viewer Experience 32 -- Chapter 4 Intention and Context of Presentation 46 -- Chapter 5 Presentation Development 62 -- Chapter 6 Performing Arts 80 -- Chapter 7 Collaboration 96 -- Chapter 8 Analysis 106 -- Chapter 9 Media 122 -- Chapter 10 Professionalism 142 -- Endnotes 153 -- Index 163 -- Extended Contents -- Preface xiii -- Acknowledgments XV -- Introduction xvii -- Chapter 1 The Language of Design 2 -- Expressing a Creative Thought 4 -- Storytelling 7 -- Practical 7 -- Factual and Statistical 8 -- Descriptive 8 -- Anecdote 9 -- Example 9 -- Include, Implicate, or Personalize Analogy and Metaphor 10 -- Deep Metaphors 11 -- Dialogue with Peter Joehnk 14 -- Idea Exchange 15 -- Create Experience 15 -- Chapter 2 Entice, Engage, Energize, and Equate -- Entice 20 -- Thought Processes 20 -- Branding 21 -- Concept Statements 21 -- Program Requirements 24 -- Engage 25 -- Energize 28 -- Equate 29 -- Dialogue with John R. Sadlon 30 -- Idea Exchange 30 -- Create Experience 31 -- Chapter 3 Viewer Experience 32 -- Perception 34 -- Emotions 34 -- Cultures 37 -- Analysis 38 -- Viewers 38 -- Invisible Audience 41 -- Jargon 42 -- Design Expressions 42 -- Client Expressions 42 -- Student Reviews 42 -- Dialogue with John R. Sadlon 43 -- Idea Exchange 44 -- Create Experience 45 -- Chapter 4 Intention and Context of Presentation 46 -- Intentions 48 -- Design Process Presentations 50 -- Marketing 52 -- Programming 52 -- Schematic or Preliminary Design 54 -- Design Development or Final Design 57 -- Construction Documents 57 -- Design Administration or Contract Administration 58 -- Team Practice 58 -- Dialogue with Peter Joehnk 59 -- Idea Exchange 60 -- Create Experience 60 -- Chapter 5 Presentation Development 61 -- Structure of a Presentation 64 -- Organization and Preparation 65 -- Rehearsal 73 -- Imaging 75 -- It's All in the Timing 75 -- Document 76 -- Notes and Cue Cards 76 -- Image Documentation 76 -- Agenda 77 -- Leave-Behind 77 -- Dialogue with John R. Sadlon 78 -- Idea Exchange 79 -- Create Experience 79 -- Chapter 6 Performing Arts Venue Considerations 82 -- Venues for Students 82 -- Technology and Equipment Configurations 84 -- Configurations 84 -- Hospitality Courtesies 85 -- Survey the Scene 90 -- Stage Direction 90 -- Warm Up Your Body 91 -- Warm Up Your Voice 91 -- Find Your Light 91 -- Stay Open 91 -- Move 92 -- Overcoming Stage Fright 92 -- Perform 94 -- Dialogue with Peter Joehnk 94 -- Idea Exchange 94 -- Create Experience 95 -- Chapter 7 Collaboration 96 -- Managing Questions and Responses 98 -- Managing or Framing Objections 101 -- Responding to Issues of Ethics 101 -- Explaining Design Solutions 102 -- Agreement to Proceed 103 -- Dialogue with Peter Joehnk 104 -- Idea Exchange 104 -- Create Experience 105 -- Chapter 8 Analysis 106 -- Academic Critiques 108 -- Post-Presentation Responsibilities 109 -- Thank-You Letters 111 -- Meeting Notes 111 -- Implementation Schedules 118 -- Post-Presentation Review 118 -- Dialogue with John R. Sadlon 120 -- Idea Exchange 121 -- Create Experience 121 -- Chapter 9 Media 122 -- Media Engagement 124 -- Media Layering 125 -- Multilayering 130 -- Animation 131 -- Media-Generated Realities 132 -- Media Musings 130 -- Dialogue with Peter Joehnk 140 -- Idea Exchange 141 -- Create Experience 141 -- Chapter 10 Professionalism A Finely Tailored Presenter 144 -- Poise and Style 145 -- Confidence 147 -- Protocol 148 -- Dialogue with Peter Joehnk 150 -- Idea Exchange 150 -- Create Experience 151 -- Endnotes 153 -- Index 163 -- specialized Christina M. Scalise. Includes index. Includes bibliographical references (p. 153-161). Interior decoration practice Design services marketing Interior decoration marketing NK2116 S335 2012 9781609011444 1609011449 779875463 pucpr 131025 20240214155428.0 eng