<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>04918nam a2200325Ia 4500</leader>
  <controlfield tag="003">pucpr</controlfield>
  <controlfield tag="005">20240214155428.0</controlfield>
  <controlfield tag="008">131025s2012       a   fr     001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">779875463</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781609011444</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1609011449 </subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">pucpr</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">pucpr</subfield>
    <subfield code="d">pucpr</subfield>
    <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">CARIBET</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">NK2116 </subfield>
    <subfield code="b">S335 2012</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="2">745.20688</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Scalise, Christina M.</subfield>
    <subfield code="9">274263</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Presentations, strategies &amp; dialogues :</subfield>
    <subfield code="c">Christina M. Scalise.</subfield>
    <subfield code="h">txt </subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2=" ">
    <subfield code="a">New York : </subfield>
    <subfield code="b">Fairchild Books,</subfield>
    <subfield code="c">2012.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvii, 171 p.</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">22 cm.</subfield>
    <subfield code="f">book</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">unmediaded</subfield>
    <subfield code="b">n</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarrier</subfield>
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. 153-161).</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Contents:
Preface xiii --
Acknowledgments xv --
Introduction xvii --
Chapter 1 The Language of Design 2 --
Chapter 2 Entice, Engage, Energize, and Equate 16 --
Chapter 3 Viewer Experience 32 --
Chapter 4 Intention and Context of Presentation 46 --
Chapter 5 Presentation Development 62 --
Chapter 6 Performing Arts 80 --
Chapter 7 Collaboration 96 --
Chapter 8 Analysis 106 --
Chapter 9 Media 122 --
Chapter 10 Professionalism 142 --
Endnotes 153 --
Index 163 --
Extended Contents --
Preface xiii --
Acknowledgments XV --
Introduction xvii --
Chapter 1 The Language of Design 2 --
Expressing a Creative Thought 4 --
Storytelling 7 --
Practical 7 --
Factual and Statistical 8 --
Descriptive 8 --
Anecdote 9 --
Example 9 --
Include, Implicate, or Personalize Analogy and Metaphor 10 --
Deep Metaphors 11 --
Dialogue with Peter Joehnk 14 --
Idea Exchange 15 --
Create Experience 15 --
Chapter 2 Entice, Engage, Energize, and Equate --
Entice 20 --
Thought Processes 20 --
Branding 21 --
Concept Statements 21 --
Program Requirements 24 --
Engage 25 --
Energize 28 --
Equate 29 --
Dialogue with John R. Sadlon 30 --
Idea Exchange 30 --
Create Experience 31 --
Chapter 3 Viewer Experience 32 --
Perception 34 --
Emotions 34 --
Cultures 37 --
Analysis 38 --
Viewers 38 --
Invisible Audience 41 --
Jargon 42 --
Design Expressions 42 --
Client Expressions 42 --
Student Reviews 42 --
Dialogue with John R. Sadlon 43 --
Idea Exchange 44 --
Create Experience 45 --
Chapter 4 Intention and Context of Presentation 46 --
Intentions 48 --
Design Process Presentations 50 --
Marketing 52 --
Programming 52 --
Schematic or Preliminary Design 54 --
Design Development or Final Design 57 --
Construction Documents 57 --
Design Administration or Contract Administration 58 --
Team Practice 58 --
Dialogue with Peter Joehnk 59 --
Idea Exchange 60 --
Create Experience 60 --
Chapter 5 Presentation Development 61 --
Structure of a Presentation 64 --
Organization and Preparation 65 --
Rehearsal 73 --
Imaging 75 --
It's All in the Timing 75 --
Document 76 --
Notes and Cue Cards 76 --
Image Documentation 76 --
Agenda 77 --
Leave-Behind 77 --
Dialogue with John R. Sadlon 78 --
Idea Exchange 79 --
Create Experience 79 --
Chapter 6 Performing Arts Venue Considerations 82 --
Venues for Students 82 --
Technology and Equipment Configurations 84 --
Configurations 84 --
Hospitality Courtesies 85 --
Survey the Scene 90 --
Stage Direction 90 --
Warm Up Your Body 91 --
Warm Up Your Voice 91 --
Find Your Light 91 --
Stay Open 91 --
Move 92 --
Overcoming Stage Fright 92 --
Perform 94 --
Dialogue with Peter Joehnk 94 --
Idea Exchange 94 --
Create Experience 95 --
Chapter 7 Collaboration 96 --
Managing Questions and Responses 98 --
Managing or Framing Objections 101 --
Responding to Issues of Ethics 101 --
Explaining Design Solutions 102 --
Agreement to Proceed 103 --
Dialogue with Peter Joehnk 104 --
Idea Exchange 104 --
Create Experience 105 --
Chapter 8 Analysis 106 --
Academic Critiques 108 --
Post-Presentation Responsibilities 109 --
Thank-You Letters 111 --
Meeting Notes 111 --
Implementation Schedules 118 --
Post-Presentation Review 118 --
Dialogue with John R. Sadlon 120 --
Idea Exchange 121 --
Create Experience 121 --
Chapter 9 Media 122 --
Media Engagement 124 --
Media Layering 125 --
Multilayering 130 --
Animation 131 --
Media-Generated Realities 132 --
Media Musings 130 --
Dialogue with Peter Joehnk 140 --
Idea Exchange 141 --
Create Experience 141 --
Chapter 10 Professionalism A Finely Tailored Presenter 144 --
Poise and Style 145 --
Confidence 147 --
Protocol 148 --
Dialogue with Peter Joehnk 150 --
Idea Exchange 150 --
Create Experience 151 --
Endnotes 153 --
Index 163 --



</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Interior decoration</subfield>
    <subfield code="x">practice.</subfield>
    <subfield code="9">115351</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Design services</subfield>
    <subfield code="b">marketing.</subfield>
    <subfield code="9">216899</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Interior decoration</subfield>
    <subfield code="x">marketing.</subfield>
    <subfield code="9">115351</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">36</subfield>
    <subfield code="h">NK2116</subfield>
    <subfield code="k">Puerto Rico</subfield>
    <subfield code="m">S335 2012</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">241476</subfield>
    <subfield code="d">241476</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">4</subfield>
    <subfield code="b">4</subfield>
    <subfield code="c">62</subfield>
    <subfield code="d">2013-10-17</subfield>
    <subfield code="e">amazon</subfield>
    <subfield code="g">43.39</subfield>
    <subfield code="i">518271</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">Puerto Rico NK2116 S33 2012</subfield>
    <subfield code="p">91000000035014</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">53.39</subfield>
    <subfield code="w">2013-10-17</subfield>
    <subfield code="y">36</subfield>
  </datafield>
</record>
