Scalise, Christina M.
Presentations, strategies & dialogues : txt
Christina M. Scalise.
- xvii, 171 p. ill. ; 22 cm. book
Includes index.
Includes bibliographical references (p. 153-161).
Contents:
Preface xiii --
Acknowledgments xv --
Introduction xvii --
Chapter 1 The Language of Design 2 --
Chapter 2 Entice, Engage, Energize, and Equate 16 --
Chapter 3 Viewer Experience 32 --
Chapter 4 Intention and Context of Presentation 46 --
Chapter 5 Presentation Development 62 --
Chapter 6 Performing Arts 80 --
Chapter 7 Collaboration 96 --
Chapter 8 Analysis 106 --
Chapter 9 Media 122 --
Chapter 10 Professionalism 142 --
Endnotes 153 --
Index 163 --
Extended Contents --
Preface xiii --
Acknowledgments XV --
Introduction xvii --
Chapter 1 The Language of Design 2 --
Expressing a Creative Thought 4 --
Storytelling 7 --
Practical 7 --
Factual and Statistical 8 --
Descriptive 8 --
Anecdote 9 --
Example 9 --
Include, Implicate, or Personalize Analogy and Metaphor 10 --
Deep Metaphors 11 --
Dialogue with Peter Joehnk 14 --
Idea Exchange 15 --
Create Experience 15 --
Chapter 2 Entice, Engage, Energize, and Equate --
Entice 20 --
Thought Processes 20 --
Branding 21 --
Concept Statements 21 --
Program Requirements 24 --
Engage 25 --
Energize 28 --
Equate 29 --
Dialogue with John R. Sadlon 30 --
Idea Exchange 30 --
Create Experience 31 --
Chapter 3 Viewer Experience 32 --
Perception 34 --
Emotions 34 --
Cultures 37 --
Analysis 38 --
Viewers 38 --
Invisible Audience 41 --
Jargon 42 --
Design Expressions 42 --
Client Expressions 42 --
Student Reviews 42 --
Dialogue with John R. Sadlon 43 --
Idea Exchange 44 --
Create Experience 45 --
Chapter 4 Intention and Context of Presentation 46 --
Intentions 48 --
Design Process Presentations 50 --
Marketing 52 --
Programming 52 --
Schematic or Preliminary Design 54 --
Design Development or Final Design 57 --
Construction Documents 57 --
Design Administration or Contract Administration 58 --
Team Practice 58 --
Dialogue with Peter Joehnk 59 --
Idea Exchange 60 --
Create Experience 60 --
Chapter 5 Presentation Development 61 --
Structure of a Presentation 64 --
Organization and Preparation 65 --
Rehearsal 73 --
Imaging 75 --
It's All in the Timing 75 --
Document 76 --
Notes and Cue Cards 76 --
Image Documentation 76 --
Agenda 77 --
Leave-Behind 77 --
Dialogue with John R. Sadlon 78 --
Idea Exchange 79 --
Create Experience 79 --
Chapter 6 Performing Arts Venue Considerations 82 --
Venues for Students 82 --
Technology and Equipment Configurations 84 --
Configurations 84 --
Hospitality Courtesies 85 --
Survey the Scene 90 --
Stage Direction 90 --
Warm Up Your Body 91 --
Warm Up Your Voice 91 --
Find Your Light 91 --
Stay Open 91 --
Move 92 --
Overcoming Stage Fright 92 --
Perform 94 --
Dialogue with Peter Joehnk 94 --
Idea Exchange 94 --
Create Experience 95 --
Chapter 7 Collaboration 96 --
Managing Questions and Responses 98 --
Managing or Framing Objections 101 --
Responding to Issues of Ethics 101 --
Explaining Design Solutions 102 --
Agreement to Proceed 103 --
Dialogue with Peter Joehnk 104 --
Idea Exchange 104 --
Create Experience 105 --
Chapter 8 Analysis 106 --
Academic Critiques 108 --
Post-Presentation Responsibilities 109 --
Thank-You Letters 111 --
Meeting Notes 111 --
Implementation Schedules 118 --
Post-Presentation Review 118 --
Dialogue with John R. Sadlon 120 --
Idea Exchange 121 --
Create Experience 121 --
Chapter 9 Media 122 --
Media Engagement 124 --
Media Layering 125 --
Multilayering 130 --
Animation 131 --
Media-Generated Realities 132 --
Media Musings 130 --
Dialogue with Peter Joehnk 140 --
Idea Exchange 141 --
Create Experience 141 --
Chapter 10 Professionalism A Finely Tailored Presenter 144 --
Poise and Style 145 --
Confidence 147 --
Protocol 148 --
Dialogue with Peter Joehnk 150 --
Idea Exchange 150 --
Create Experience 151 --
Endnotes 153 --
Index 163 --
9781609011444 1609011449
779875463
Interior decoration--practice.
Design services marketing.
Interior decoration--marketing.
NK2116 / S335 2012