TY - BOOK AU - Dando,Priscille TI - Say it with data: a concise guide to making your case and getting results SN - 9780838911945 (alk. paper) AV - Z678 .D17 2014 U1 - 025.1 23 PY - 2014/// CY - Chicago PB - ALA Editions, an imprint of the American Library Association KW - Communication in library administration KW - Local KW - Library surveys KW - Library use studies KW - Libraries KW - Evaluation KW - Statistical methods KW - Marketing KW - Library statistics N1 - Includes bibliographical references and index; Determining need, message, and audience -- Secrets of effective communication -- Working with the power of statistics -- Methods of measurement : surveys -- Methods of measurement : focus groups -- Presenting data to get results ER -