Say it with data
a concise guide to making your case and getting results
Dando, Priscille.
creator
text
bibliography
ilu
Chicago
ALA Editions, an imprint of the American Library Association
2014
monographic
eng
xiii, 132 pages illustrations 23 cm.
Determining need, message, and audience -- Secrets of effective communication -- Working with the power of statistics -- Methods of measurement : surveys -- Methods of measurement : focus groups -- Presenting data to get results.
Priscille Dando.
Includes bibliographical references and index.
Communication in library administration
Library surveys
Library use studies
Libraries
Evaluation
Statistical methods
Libraries
Marketing
Library statistics
Z678 .D17 2014
025.1 D177s
9780838911945 (alk. paper)
2013020183
DLC
131017
20160527191728.0
323818
eng