Dando, Priscille. <br/><br/>
Say it with data  a concise guide to making your case and getting results 
Priscille Dando. 
 - Chicago  ALA Editions, an imprint of the American Library Association  2014. 
 - xiii, 132 pages  illustrations  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Determining need, message, and audience -- Secrets of effective communication -- Working with the power of statistics -- Methods of measurement : surveys -- Methods of measurement : focus groups -- Presenting data to get results. 
<br/><br/><label>ISBN: </label>9780838911945 (alk. paper) 
<br/><br/><label>LCCN: </label>2013020183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in library administration.<br/>Library surveys<br/>Library use studies<br/>Libraries--Evaluation--Statistical methods.<br/>Libraries--Marketing.<br/>Library statistics
<br/><br/><label>LC Class. No.: </label>Z678  / .D17 2014 
<br/><br/><label>Dewey Class. No.: </label>025.1  / D177s