TY - BOOK AU - Shipp,Ralph D. TI - Retail merchandising: principles and applications SN - 039520271X AV - HF5429 .S5234 U1 - 658.8/7 PY - 1976/// CY - Boston PB - Houghton Mifflin KW - Retail trade KW - Local KW - Merchandising N1 - Includes index; Bibliography: p. 309 ER -