Russell, Frederic Arthur <br/><br/>
Selling  principles and practices 
Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 
 - 12th ed. 
 - New York  McGraw-Hill  c1988. 
 - xviii, 602 p.  ill. (some col.)  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0070543658  38.95 
<br/><br/><label>LCCN: </label>87031110  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .R87 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/5