TY  - BOOK
AU  - Bearden,James H.
TI  - Personal selling; behavioral science readings and cases
T2  - The Wiley marketing series
AV  - HF5438 .B412
U1  - 658.85/08 
PY  - 1967///]
CY  - New York
PB  - Wiley
KW  - Selling
KW  - Local
N1  - Includes bibliographical references
ER  -