Bearden, James H. Personal selling; behavioral science readings and cases [compiled by] James H. Bearden. - New York Wiley [1967] - xvii, 353 p. illus. 26 cm. - The Wiley marketing series . Includes bibliographical references. LCCN: 67019938 //r86 Subjects--Topical Terms: Selling LC Class. No.: HF5438 / .B412 Dewey Class. No.: 658.85/08