TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Fundamentos de marketing
SN  - 9786073217224
AV  - HF5415 .K625 2013
U1  - 658.8 23
PY  - 2013///
CY  - México
PB  - Pearson
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references ( p. R1 - R23 ) and index
ER  -