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  <titleInfo>
    <title>Fundamentos de marketing</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Marketing : an introduction. Spanish</title>
  </titleInfo>
  <name type="personal">
    <namePart>Armstrong, Gary (Gary M.)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Pearson</publisher>
    <dateIssued>©2013</dateIssued>
    <dateIssued encoding="marc">2013</dateIssued>
    <edition>Decimoprimera edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>1v. (various paging) col. ill. 28 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Gary Armstrong, Philip Kotler ; traducción : Astrid Mues Zepeda.</note>
  <note>Includes bibliographical references ( p. R1 - R23 ) and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415 .K625 2013</classification>
  <classification authority="ddc" edition="23">658.8 A7351m E 2013</classification>
  <identifier type="isbn">9786073217224</identifier>
  <identifier type="lccn">2011042944</identifier>
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    <recordCreationDate encoding="marc">130826</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527191543.0</recordChangeDate>
    <recordIdentifier>322937</recordIdentifier>
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