TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing
SN  - 9786073214209
AV  - HF5415 .K62518 2012
U1  - 658.8 22
PY  - 2012///
CY  - Madrid
PB  - Pearson
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -