<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00726nam a2200217Ia 4500</leader>
  <controlfield tag="001">322789</controlfield>
  <controlfield tag="005">20160527191526.0</controlfield>
  <controlfield tag="008">130731t2012    mx a          001 0 spa d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9786073214209</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">.K62518 2012</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8</subfield>
    <subfield code="b">K874p E 2012</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kotler, Philip,</subfield>
    <subfield code="9">3674</subfield>
    <subfield code="2">LEMB</subfield>
  </datafield>
  <datafield tag="240" ind1="1" ind2="0">
    <subfield code="a">Principles of marketing.</subfield>
    <subfield code="l">Spanish</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="c">Philip Kotler, Gary Armstrong ; traducci&#xF3;n : Leticia E. Pineda Ayala.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">Decimocuarta edici&#xF3;n</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Madrid</subfield>
    <subfield code="b">Pearson</subfield>
    <subfield code="c">c2012.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxvi, 613 p.</subfield>
    <subfield code="b">ill.</subfield>
    <subfield code="c">27 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="9">131165</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Armstrong, Gary</subfield>
    <subfield code="9">5797</subfield>
    <subfield code="2">LEMB</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">240418</subfield>
    <subfield code="d">240418</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_800000000000000_K874P_E_2012</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">evl</subfield>
    <subfield code="9">148104</subfield>
    <subfield code="a">10</subfield>
    <subfield code="b">10</subfield>
    <subfield code="c">1</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="e">Univ. Books</subfield>
    <subfield code="g">85.00</subfield>
    <subfield code="i">514857</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">658.8 K874p E 2012</subfield>
    <subfield code="p">80000002498973</subfield>
    <subfield code="r">2025-03-20 15:56:20</subfield>
    <subfield code="s">2025-03-05</subfield>
    <subfield code="x"></subfield>
    <subfield code="x">r:322789 </subfield>
    <subfield code="x"> </subfield>
    <subfield code="x">z:Presup. 2012-13</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
