Kotler, Philip, <br/><br/>
Marketing 
Philip Kotler, Gary Armstrong ; traducción : Leticia E. Pineda Ayala. 
 - Decimocuarta edición 
 - Madrid  Pearson  c2012. 
 - xxvi, 613 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786073214209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K62518 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874p E 2012