@book{240416,
	author = {Johnston, Mark W. and Marshall, Greg W.},
	title = {Administración de ventas},
	publisher = {McGraw-Hill},
	year = {c2009.},
	address = {México},
	edition = {Novena edición},
	note = {Rev. ed. of: Churchill/Ford/Walker's sales force management. 8th ed. c2006.}
}