TY  - BOOK
AU  - Bertoli,G.
AU  - Resciniti,Riccardo
TI  - International marketing and the country of origin effect: the global impact of 'made in Italy'
SN  - 9781781955604 (hbk.)
PY  - 2012///
CY  - Cheltenham
PB  - Edward Elgar
KW  - Export Marketing
KW  - Italy
KW  - LEMB
KW  - Marks of origin
KW  - Local
N1  - Includes bibliographical references and index
ER  -