International marketing and the country of origin effect  the global impact of 'made in Italy' 
edited by Giuseppe Bertoli, Riccardo Resciniti. 
 - Cheltenham  Edward Elgar  c2012. 
 - xiv, 202 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781781955604 (hbk.) 1781955603 (hbk.) 
<br/><br/><label>LCCN: </label>2012947120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing--Italy.<br/>Marks of origin--Italy.