Churchill, Gilbert A. <br/><br/>
Investigación de mercados 
Gilbert A. Churchill, Jr. ; traducción : Jorge Blanco. 
 - 4th ed. 
 - México  Thomson  c2003. 
 - xv, 830 p.  ill. (some col.)  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9706861882 
<br/><br/><label>LCCN: </label>00102808  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C49 2001 
<br/><br/><label>Dewey Class. No.: </label>658.83  / C5631b4 E