01890nam a2200349Ia 4500 313760 20210610181259.0 120719s2013 enk 000 0 eng 2012026743 9780749464875 9780749464882 (ebook) DLC eng DLC rda spa pcc HF5718 .T456 2013eb 659.14/4 23 Theobald, Theo 283353 On Message [electronic resource] precision communication for the digital age Theo Theobald. 1st edition. London Kogan Page Limited 2013. 1 online resource rdamedia rdacarrier Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. eigm 06/2013 Business communication 67219 Local Online social networks. 145145 Electronic books local 91167 Local Bibliographic record display http://site.ebrary.com/lib/pucpr/docDetail.action?docID=10638813 Presione para acceder el libro en línea. 7 HF5718 .T456 2013eb 231477 231477 0 0 lc 0 HF_5718_000000000000000__T456_2013_EB 0 mbeb 131921 12 12 45 2016-05-27 GLOBAL ONLINE BIBIOGRAPHIC INFORMATION 29.99 505086 0 HF5718 .T456 2013 eb 50000003238028 2016-05-27 00:00:00 r:313760 7 0 0 ddc 0 658_450000000000000 0 434563 1 1 45 2023-01-24 0 658.45 60000010178355 2023-01-24 00:00:00 Ebooks 2023-01-24 7