Theobald, Theo <br/><br/>
On Message  precision communication for the digital age  [electronic resource] 
Theo Theobald. 
 - 1st edition. 
 - 1 online resource 
<br/><br/>Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. 
<br/><br/><label>ISBN: </label>9780749464875 
<br/><br/><label>LCCN: </label>2012026743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Online social networks.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books
<br/><br/><label>LC Class. No.: </label>HF5718  / .T456 2013eb 
<br/><br/><label>Dewey Class. No.: </label>659.14/4