a how-to-do-it manual Kennedy, Marie R. creator LaGuardia, Cheryl. text bibliography ilu Chicago Neal-Schuman, an imprint of the American Library Association c2013 2013 monographic eng

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xxi, 177 pages illustrations 28 cm. Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls. Marie R. Kennedy, Cheryl LaGuardia. Includes bibliographical references and index. n-us--- Libraries Special collections Electronic information resources Libraries United States Marketing Case studies Electronic information resources Marketing Libraries Marketing Z692.C65 K46 2013 025.284 K351m 9781555708894 2012028267 DLC 130423 20160527190951.0 313705 eng