02246nam a2200337Ia 4500 313705 20160527190951.0 130423s2013 ilu b 001 0 eng c 2012028267 9781555708894 DLC eng DLC rda DLC pcc n-us--- Z692.C65 K46 2013 025.284 K351m 23 Kennedy, Marie R. 241728 Local Marketing your library's electronic resources a how-to-do-it manual Marie R. Kennedy, Cheryl LaGuardia. Chicago Neal-Schuman, an imprint of the American Library Association c2013. xxi, 177 pages illustrations 28 cm. rdamedia rdacarrier How-to-do-it manuals ; Includes bibliographical references and index. Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls. Libraries Special collections Electronic information resources. 125760 Local Libraries United States Marketing. Case studies. 125760 Local Electronic information resources Marketing. 91201 Local Libraries Marketing. 125760 Local LaGuardia, Cheryl. 243926 Local 231425 231425 0 0 ddc 0 025_284000000000000_K351M 0 evl 131600 10 10 1 2016-05-27 Amazon 58.50 504981 0 025.284 K351m 80000002489634 2017-05-18 00:00:00 r:313705 z:Presup. 2012-13 6