Marketing your library's electronic resources a how-to-do-it manual
Marie R. Kennedy, Cheryl LaGuardia.
- Chicago Neal-Schuman, an imprint of the American Library Association c2013.
- xxi, 177 pages illustrations 28 cm.
- How-to-do-it manuals ; .
Includes bibliographical references and index.
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
9781555708894
2012028267
Libraries--Special collections--Electronic information resources. Libraries--Marketing.--United States--Case studies. Electronic information resources--Marketing. Libraries--Marketing.