TY  - BOOK
AU  - Treadwell,Donald
TI  - Introducing communication research: paths of inquiry
SN  - 9781452217352 (pbk. : acid-free paper)
AV  - P91.3 .T76 2014
U1  - 302.207/2 23
PY  - 2014///
CY  - Thousand Oaks, California
PB  - SAGE Publications
KW  - Communication
KW  - Research
KW  - Methodology
KW  - Local
N1  - Includes bibliographical references and index; Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research
ER  -