paths of inquiry Treadwell, Donald. creator text bibliography cau Thousand Oaks, California SAGE Publications 2014 Second edition. monographic eng

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xxii, 305 pages : |b illustrations ; |c 26 centimeters. Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research Donald Treadwell. Includes bibliographical references and index. Communication Research Methodology P91.3 .T76 2014 302.207/2 9781452217352 (pbk. : acid-free paper) 2012033759 DLC 120829 20160527190852.0 313207