01593nam a2200253Ia 4500 313207 20160527190852.0 120829s2014 caua b 001 0 eng 2012033759 9781452217352 (pbk. : acid-free paper) DLC DLC DLC pcc P91.3 .T76 2014 302.207/2 23 Treadwell, Donald. 181305 Local Introducing communication research paths of inquiry Donald Treadwell. Second edition. Thousand Oaks, California SAGE Publications 2014. 1301 xxii, 305 pages : |b illustrations ; |c 26 centimeters. Includes bibliographical references and index. Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research Communication Research Methodology. 78707 Local 230992 230992 0 0 lc 0 P_91_300000000000000__T76_2014 0 mbl 128425 12 12 20 2016-05-27 SAGE PUBLICATIONS, INC. 47.10 504072 1 P91.3 .T76 2014 50000003241329 2016-09-14 00:00:00 2016-08-31 r:313207 6