Treadwell, Donald. <br/><br/>
Introducing communication research  paths of inquiry 
Donald Treadwell. 
 - Second edition. 
 - Thousand Oaks, California  SAGE Publications  2014. 
 - xxii, 305 pages : |b illustrations ; |c 26 centimeters. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research 
<br/><br/><label>ISBN: </label>9781452217352 (pbk. : acid-free paper) 
<br/><br/><label>LCCN: </label>2012033759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3  / .T76 2014 
<br/><br/><label>Dewey Class. No.: </label>302.207/2