TY  - BOOK
AU  - Raj,Razaq
AU  - Walters,Paul
AU  - Rashid,Tahir
TI  - Events management: principles and practice
SN  - 9781446200728 (alk. paper)
AV  - GT3405 .R35 2013 
PY  - 2013///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Special events
KW  - Management
KW  - Local
N1  - Previous edition: 2009; Includes bibliographical references and index; PART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry
ER  -