01719nam a2200289Ia 4500 313180 20160527190849.0 120601s2013 cau 000 0 eng 2012941030 9781446200728 (alk. paper) 9781446200735 (alk. paper) DLC DLC pcc GT3405 .R35 2013 Raj, Razaq 267393 Local Events management principles and practice Razaq Raj, Paul Walters, Tahir Rashid. Second edition. Thousand Oaks, CA SAGE Publications 2013. 1301 vi, 392 pages illustrations 24 centimeters. Previous edition: 2009. Includes bibliographical references and index. PART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry. Special events Management. 173141 Local Walters, Paul. 289308 Local Rashid, Tahir. 267754 Local 230967 230967 0 0 lc 0 GT_3405_000000000000000__R35_2013 0 mbl 128290 12 12 20 2016-05-27 SAGE PUBLICATIONS, INC. 83.10 504016 0 GT3405 .R35 2013 50000003246534 2016-05-27 00:00:00 r:313180 6