01656nam a2200277Ia 450000100070000000500170000700800410002401000170006502000310008202000310011304000130014404200080015705000210016510000220018624500870020825000200029526000480031526300090036330000500037250000280042250400510045050507860050165000390128770000260132670000260135231318020160527190849.0120601s2013    cau           000 0 eng    a  2012941030  a9781446200728 (alk. paper)  a9781446200735 (alk. paper)  aDLCcDLC  apcc00aGT3405 .R35 20131 aRaj, Razaq2Local10aEvents managementbprinciples and practicecRazaq Raj, Paul Walters, Tahir Rashid.  aSecond edition.  aThousand Oaks, CAbSAGE Publicationsc2013.  a1301  avi, 392 pagesbillustrationsc24 centimeters.  aPrevious edition: 2009.  aIncludes bibliographical references and index.0 aPART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry. 0aSpecial eventsxManagement.2Local10aWalters, Paul.2Local10aRashid, Tahir.2Local