TY  - BOOK
TI  - Handbook of marketing and finance
SN  - 1849802726
U1  - 658.8 23
PY  - 2012///
CY  - Cheltenham, U.K., Northampton, Mass.
PB  - Edward Elgar
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Finance
N1  - Includes bibliographical references and index; Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction
ER  -