00890nam a2200229Ia 4500 313130 20160527190844.0 120109s2012 enka bf 001 0 eng d 2012930574 1849802726 9781849802727 DLC DLC pcc 658.8 H2361 23 Handbook of marketing and finance edited by Shankar Ganesan. Cheltenham, U.K. Northampton, Mass. Edward Elgar 2012 x, 322 p. ill. 24 cm. Includes bibliographical references and index. Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction. Marketing Handbooks, manuals, etc. 131165 Local Finance Handbooks, manuals, etc. 96504 Local 230919 230919 0 0 ddc 0 658_800000000000000_H2361 0 evl 128013 10 10 1 2016-05-27 Amazon 177.52 504226 0 658.8 H2361 80000002488206 2016-05-27 00:00:00 r:313130 z:Presup. 2012-13 6