00844nam a2200217Ia 450000100070000000500170000700800410002401000170006502000150008202000180009704000130011504200080012808200210013624500660015726000610022330000280028450400510031250501710036365000470053465000450058131313020160527190844.0120109s2012    enka     bf   001 0 eng d  a  2012930574  a1849802726  a9781849802727  aDLCcDLC  apcc00a658.8bH236122300aHandbook of marketing and financecedited by Shankar Ganesan.  aCheltenham, U.K.aNorthampton, Mass.bEdward Elgarc2012  ax, 322 p.bill.c24 cm.  aIncludes bibliographical references and index.0 aPt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction. 0aMarketingvHandbooks, manuals, etc.2Local 0aFinancevHandbooks, manuals, etc.2Local