Handbook of marketing and finance 
edited by Shankar Ganesan. 
 - Cheltenham, U.K.  Northampton, Mass.  Edward Elgar  2012 
 - x, 322 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction. 
<br/><br/><label>ISBN: </label>1849802726 9781849802727 
<br/><br/><label>LCCN: </label>2012930574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.<br/>Finance--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8  / H2361