TY  - BOOK
AU  - Shankar,Venkatesh
AU  - Carpenter,Gregory S.
TI  - Handbook of marketing strategy
SN  - 9781849800983 (hardcover)
AV  - HF5415.13 .H347 2012
U1  - 658.802 23
PY  - 2012///
CY  - Cheltenham, UK, Northampton, MA
PB  - Edward Elgar Pub.
KW  - Marketing
KW  - Management
KW  - Local
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -