Handbook of marketing strategy
Shankar, Venkatesh
1962-
Carpenter, Gregory S.
text
bibliography
enk
Cheltenham, UK
Northampton, MA
Edward Elgar Pub.
c2012
2012
monographic
eng
xx, 504 p. ill. 26 cm.
edited by Venkatesh Shankar and Gregory S. Carpenter.
Includes bibliographical references and index.
Marketing
Management
Strategic planning
HF5415.13 .H347 2012
658.802 H2361
9781849800983 (hardcover)
2011942542
DLC
130323
20160527190844.0
313128