00847nam a2200241Ia 4500 313128 20160527190844.0 130323s2012 enka b 001 0 eng d 2011942542 9781849800983 (hardcover) DLC DLC DLC pcc HF5415.13 .H347 2012 658.802 H2361 23 Handbook of marketing strategy edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK Northampton, MA Edward Elgar Pub. c2012. xx, 504 p. ill. 26 cm. Includes bibliographical references and index. Marketing Management. 131165 Local Strategic planning 174959 Local Shankar, Venkatesh 1962- 276344 Local Carpenter, Gregory S. 207769 Local 230917 230917 0 0 ddc 0 658_802000000000000_H2361 0 evref 128001 10 10 9 2016-05-27 Amazon 224.58 504277 0 658.802 H2361 80000002488412 2016-05-27 00:00:00 r:313128 z:Presup. 2012-13 9