Handbook of marketing strategy 
edited by Venkatesh Shankar and Gregory S. Carpenter. 
 - Cheltenham, UK  Northampton, MA  Edward Elgar Pub.  c2012. 
 - xx, 504 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781849800983 (hardcover) 
<br/><br/><label>LCCN: </label>2011942542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H347 2012 
<br/><br/><label>Dewey Class. No.: </label>658.802  / H2361