TY  - BOOK
AU  - Jain,Subhash C.
AU  - Griffith,David A.
ED  - International Marketing Theory Conference
ED  - International Marketing Theory Conference
ED  - International Marketing Theory Conference
TI  - Handbook of research in international marketing
SN  - 9781849803021
AV  - HF1416 .I645 2010
U1  - 658.84072 23
PY  - 2011///
CY  - Cheltenham, UK, Northampton, Ma.
PB  - Edward Elgar
KW  - Export Marketing
KW  - Research
KW  - Congresses
KW  - LEMB
KW  - Advertising
KW  - Foreign trade promotion
KW  - Local
N1  - Previous ed. : 2003; "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref; Includes bibliographical references and index; Pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market
ER  -