International Marketing Theory Conference (2010 University of Connecticut) creator International Marketing Theory Conference (2010 University of Connecticut) creator International Marketing Theory Conference (2010 University of Connecticut) creator Jain, Subhash C. 1942- Griffith, David A. text bibliography conference publication enk Cheltenham, UK Northampton, Ma Edward Elgar c2011 2011 2nd ed. monographic eng

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xv, 417 p. ill. 24 cm. Pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market. edited by Subhash C. Jain, David A. Griffith. Previous ed. : 2003. "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. Includes bibliographical references and index. Export Marketing Research Congresses Advertising Foreign trade promotion Research Congresses HF1416 .I645 2010 658.84072 H2361 2011 9781849803021 1849803021 2011929458 UKMGB 130323 20160527190844.0 313127