01741nam a2200373Ia 4500 313127 20160527190844.0 130323s2011 enka b 101 0 eng d 2011929458 GBB178686 9781849803021 1849803021 (OCoLC)ocn751745216 UKMGB UKMGB YDXCP BWX CDX NDD DLC lccopycat HF1416 .I645 2010 658.84072 H2361 2011 23 International Marketing Theory Conference (2010 University of Connecticut) International Marketing Theory Conference (2010 University of Connecticut) 238440 Local International Marketing Theory Conference (2010 University of Connecticut) Handbook of research in international marketing edited by Subhash C. Jain, David A. Griffith. 2nd ed. Cheltenham, UK Northampton, Ma. Edward Elgar c2011. xv, 417 p. ill. 24 cm. Previous ed. : 2003. "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. Includes bibliographical references and index. Pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market. Export Marketing Research Congresses. 42537 LEMB Advertising 47734 LEMB Foreign trade promotion Research Congresses. 97844 Local Jain, Subhash C. 1942- 116734 Local Griffith, David A. 231014 Local 230916 230916 0 0 ddc 0 658_840720000000000_H2361_2011 0 evref 127997 10 10 9 2016-05-27 Amazon 225.00 504278 0 658.84072 H2361 2011 80000002488214 2016-05-27 00:00:00 r:313127 z:Presup. 2012-13 9