01665nam a2200361Ia 450000100070000000500170000700800410002401000170006501500140008202000180009602000150011403500240012904000440015304200140019705000230021108200300023411100810026411100880034511100810043324500990051425000120061326000590062530000290068450000250071350001290073850400510086750501900091865000500110865000220115865000580118070000350123870000300127331312720160527190844.0130323s2011    enka     b    101 0 eng d  a  2011929458  aGBB178686  a9781849803021  a1849803021  a(OCoLC)ocn751745216  aUKMGBcUKMGBdYDXCPdBWXdCDXdNDDdDLC  alccopycat00aHF1416b.I645 201004a658.84072bH2361 20112232 aInternational Marketing Theory Conferenced(2010cUniversity of Connecticut)2 aInternational Marketing Theory Conferenced(2010cUniversity of Connecticut)2Local2 aInternational Marketing Theory Conferenced(2010cUniversity of Connecticut)10aHandbook of research in international marketingcedited by Subhash C. Jain, David A. Griffith.  a2nd ed.  aCheltenham, UKaNorthampton, Ma.bEdward Elgarcc2011.  axv, 417 p.bill.c24 cm.  aPrevious ed. : 2003.  a"Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref.  aIncludes bibliographical references and index.0 aPt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market. 0aExport MarketingxResearchvCongresses.2LEMB 0aAdvertising2LEMB 0aForeign trade promotionxResearchvCongresses.2Local1 aJain, Subhash C.d1942-2Local1 aGriffith, David A.2Local