Handbook of research in international marketing 
edited by Subhash C. Jain, David A. Griffith. 
 - 2nd ed. 
 - Cheltenham, UK  Northampton, Ma.  Edward Elgar  c2011. 
 - xv, 417 p.  ill.  24 cm. 
<br/><br/> Previous ed. : 2003.  "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market. 
<br/><br/><label>ISBN: </label>9781849803021 1849803021 
<br/><br/><label>LCCN: </label>2011929458 
<br/><br/><label>Nat. Bib. No.: </label>GBB178686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing--Research--Congresses.<br/>Advertising<br/>Foreign trade promotion--Research--Congresses.
<br/><br/><label>LC Class. No.: </label>HF1416  / .I645 2010 
<br/><br/><label>Dewey Class. No.: </label>658.84072  / H2361 2011