TY  - BOOK
AU  - Lucas,John A.
TI  - Developing a total marketing plan
T2  - New directions for institutional research
AV  - LB2341 .D426 1979
U1  - 378.73 
PY  - 1979///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Universities and colleges
KW  - United States
KW  - Administration
KW  - Local
KW  - Education, Higher
KW  - Marketing
KW  - LEMB
KW  - Marketing research
N1  - Includes index; Bibliography: p. 89-91
ER  -